Daniël de Wit UX & Product Design
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Designing Human-Centric Solutions for Complexity

Hi, I’m Daniël, a designer of digital product experiences in the Netherlands with more than 10 years of practice.

I have a proven track record of leading teams and setting up product vision, while connecting improvements in user experience design to ROI.

With a background in illustration, I design in Figma, Sketch, Axure or Adobe CC, and I write code in HTML, CSS & JS, leveraging UX research and design systems.

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UX & Product Design Work
Lead UX/UI Designer – Metrixlab (2019 - 2023)

Digital Transformation at a Global Market Research Firm

In 2019 was hired at Metrixlab, a market research firm where legacy systems had been accumulating for over 20 years. I worked there for three years as a UX/UI Designer while designing and redesigning many applications.

Legacy enterprise software can be complex and time-consuming for users to work with, and this company finally decided it was time for a digital transformation to improve user experience and employee efficiency. The many applications that were part of the legacy software needed to be brought into a single end-to-end platform.

Simultaneously the technology stack would get a complete rewrite in Angular with a modern event-driven micro-frontend to improve performance and maintenance. Employees, clients, and respondents needed to have a consistent, seamless, and intuitive experience throughout the process.

Discovery from End-to-End Discovery from End-to-End Scheduling Market Research Scheduling Market Research Building and Testing Surveys Building and Testing Surveys Managing Large Survey Datasets Managing Large Survey Datasets
Agency and Freelance Work

UX Research, Design and Development

Before Metrixlab I worked for a range of diverse clients, creating websites, applications, animations and even games. My combined skills in design and development allowed me to collaborate on the process from concept to implementation.

I also led a usability lab, doing more than a dozen studies with many more users, often using eye-tracking technology. I created white-labeled design systems, automating processes and migrating teams to use new tools.

Web design at Koole Media Service Web design at Koole Media Service UX Design and frontend at WebNL UX Design and frontend at WebNL
Highlighted Articles
Design systems: Prototyping on steroids

Design systems: Prototyping on steroids

As a lead designer at Metrixlab, I learned how to create hi-fi prototypes faster by setting up a design system from scratch. This article will explain how you can do this too.

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Why design systems fail and how to make them work in 2020

Why design systems fail and how to make them work in 2020

After shutting down our first design system late 2018 we built a new and improved design system from the ground up.

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The golden filter of UX design

The golden filter of UX design

A new model for creating human centered UX design.

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Design guidelines: how I get design done

Design guidelines: how I get design done

Align stakeholders and designers by creating design guidelines.

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