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Designing Human-Centered Solutions for Complexity

Hi, I’m Daniël, a designer of digital product experiences in the Netherlands. I have led design teams, set up product vision, and made impact.

With a background in illustration, I design user interfaces and leverage UX research. And I'm familiar with frontend and design systems.

UX & Product Design Work
Product Designer – Dyflexis (2024 - Now)

Scheduling More Efficiently

Right now I'm designing new ways for users to make more efficient schedules at Dyflexis.

Lead UX/UI Designer – Metrixlab (2019 - 2023)

Digital Transformation at a Global Market Research Firm

Metrixlab, a global market research firm, had trouble with legacy IT systems after being around for 20 years. It was time for a digital transformation to improve user experience and employee efficiency. Metrixlab's many applications needed to be brought into a single end-to-end platform.

The technology stack would get a complete rewrite in Angular with a modern event-driven micro-frontend to improve performance and maintenance. Simultaneously, employees, clients, and respondents would get a consistent, seamless, and intuitive experience.

Agency and Freelance Work

UX Research, Design and Development

Before Metrixlab I worked for a range of diverse clients, creating websites, applications, animations and even games. My combined skills in design and development allowed me to collaborate on the process from concept to implementation.

I also led a usability lab, doing more than a dozen studies with many more users, often using eye-tracking technology. I created white-labeled design systems, automating processes and migrating teams to use new tools.

Highlighted Articles
Design systems: Prototyping on steroids

Design systems: Prototyping on steroids

As a lead designer at Metrixlab, I learned how to create hi-fi prototypes faster by setting up a design system from scratch. This article will explain how you can do this too.

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Why design systems fail and how to make them work in 2020

Why design systems fail and how to make them work in 2020

After shutting down our first design system late 2018 we built a new and improved design system from the ground up.

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The golden filter of UX design

The golden filter of UX design

A new model for creating human centered UX design.

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Design guidelines: how I get design done

Design guidelines: how I get design done

Align stakeholders and designers by creating design guidelines.

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